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What are Facebook hashtags and their use?

Facebook recently introduces hashtags but there are still some confusions about this mysterious tags.


What is # tag?


A hashtag is a word or a phrase prefixed with the symbol #. It is a form of metadata tag. Short messages on microblogging and social networking services such as Facebook.
You can make any word to clickable after affixing # in the begining of the word.


How they help me?


Hashtags are a way of tracking topics on Facebook. When you use hashtags, you can help people who are interested in your content find your posts.


What are the benefits of hashtags?

Increase visitors:

 Similar to keywords used for search optimization, hashtags help people discover your content in social. You can instantly become more visible and become part of a trending conversation.

Build Social Followers: 

Hashtags help build social followers. If you are an authority on barbequing, hashtags will help people find you within a room of desperate conversations.

Create new customers: 

Find new prospects and customers. Monitor important hashtags in social to be able to jump on relevant opportunities. You could find a prospect in need of your service or discover a prospect unhappy with a competitor. Hashtags discover conversations that are happening ‘right now’ vs. keywords that will last a long time. It is important to set-up an alert within your favorite social media monitoring tool on the conversations (hashtags) you want to follow.

Revenue: 

Hashtags help you quickly determine what people are talking about. This will help guide new content decisions and create new product ideas to boost sales.

Competition: Track your competition. See what conversations they are a part of or what people are saying about them.

What happens when I click on a hashtag?

When a hashtag is clicked, you are taken to a results page that shows all the conversations on the same subject. See example below.




Hashtag Rules

1. Your accounts will be deemed to be “spamming” if used to post numerous updates using a # that are unrelated to the hashtag topic or group, resulting in permanent suspension of the offending account.

2. Using hashtag just for the sake of getting heavy traffic is really a bad idea. This way you could ruin your reputation. Only use hashtags that are relevant otherwise users will be simply annoyed by your posts.

3. Your hashtags should be cool, simple and short. You should make sure that people can easily memorize and write a specific tag.

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